Terms of Service

1. Who these terms are between

These Terms of Service are an agreement between you and Purael. "Purael", "we" and "us" refer to the seller; "you" means the person placing the order. You must be at least 18 years old and able to enter a binding contract.

Nothing in these terms limits any right you have under the consumer law of the country you live in that cannot be excluded by agreement.

2. Product descriptions and disclosure

Every diamond sold by Purael is laboratory-grown. Laboratory-grown diamonds have the same chemical, physical and optical properties as mined diamonds, and we describe them as laboratory-grown everywhere they appear — on the product page, on the invoice and in any grading report.

• Stones of 0.5 carat and above are supplied with an independent report from IGI or GIA, and the report number is stated on your invoice.
• Carat weights, dimensions and metal weights are nominal and may vary slightly between individual pieces, as is normal for handmade jewelry.
• Photography, video and virtual try-on are illustrative. Color rendering depends on your screen, and try-on images show placement and proportion rather than exact size.
• Where an option — a metal, a size, a stone shape — is not offered on the product page, it is not available unless we confirm it in writing.

We correct errors in a description as soon as we find them. If a description was materially wrong at the time you ordered, you may cancel and be refunded in full.

3. Orders and acceptance

1. 01You place an order through checkout, or by approving a written quote for a made-to-order piece.
2. 02We send an order confirmation. This acknowledges receipt; it is not acceptance of the order.
3. 03The contract is formed when we send the dispatch notice, or, for a made-to-order piece, when we confirm that production has started.

We may decline an order before that point — for example where an item is no longer available, where a price or description was wrong, where the destination cannot be served, or where the order fails a fraud or sanctions check. If we decline, we refund any payment in full and explain why.

4. Prices, taxes and payment

• Prices are shown in the currency you select and include the import duties and destination taxes we prepay for that country.
• Shipping is free to every destination we serve; no shipping charge is added at checkout.
• We may change prices at any time, but never after the contract for your order is formed.
• Payment is taken in full at checkout, or in the stages set out in a written quote for a made-to-order piece.
• Card data is handled by our payment provider; Purael never receives or stores a full card number.

If an item is listed at an obviously incorrect price — a misplaced decimal, a currency error — we are not obliged to sell at that price. We will contact you, explain the error, and offer the correct price or a full refund.

5. Delivery, title and risk

Delivery timescales are set out in our shipping information and are estimates, not guarantees. Risk in a piece passes to you when it is signed for at the delivery address. Title passes when we have received payment in full.

We insure every shipment until signature. If a parcel is lost or damaged in transit, report it within 48 hours of the recorded delivery date and we will replace or refund it.

6. Returns, cancellation and refunds

Stocked pieces may be returned within 30 days of delivery under our returns policy, which forms part of these terms. Made-to-order, custom and personalized pieces are final sale once the specification is approved, except where the piece is faulty or not as described.

7. Warranty and service

Each piece carries a lifetime warranty against manufacturing defects, plus the complimentary services set out in our warranty terms, which form part of these terms. The warranty does not cover accidental damage, ordinary wear, loss, or work carried out by another jeweler without our written approval.

8. Your account and acceptable use

You are responsible for keeping your account credentials confidential and for activity under your account. Tell us at once if you believe it has been used without your permission.

• Do not use the site unlawfully, or to infringe another person's rights
• Do not attempt to gain unauthorized access, disrupt the service, or probe it for vulnerabilities without our written permission
• Do not scrape, copy or republish product photography, descriptions or prices for commercial use
• Do not submit content that is false, offensive, or that you do not have the right to share

9. Reviews and content you submit

When you submit a review, photograph or other content, you keep ownership of it and grant us a non-exclusive, worldwide, royalty-free license to display it in connection with the product and our marketing. You confirm that the content is yours to share and that it describes your own experience. We may decline or remove content that is unlawful, misleading, or unrelated to the product, and we do not edit a review's substance in exchange for anything.

10. Intellectual property

The Purael name, logo, designs, photography, text and software on this site are owned by Purael or its licensors and are protected by copyright, trade mark and design law. Buying a piece of jewelry does not transfer any right in those materials.

11. Liability

We do not exclude or limit liability for death or personal injury caused by our negligence, for fraud, or for anything else that cannot lawfully be limited.

Subject to that, our total liability arising from an order is limited to the amount you paid for it, and we are not liable for indirect or consequential loss, loss of profit, or loss arising from an event outside our reasonable control — including carrier delay, customs action, natural events, industrial action or failure of communications networks.

12. Privacy

Our privacy notice explains what personal data we collect and how we use it. It forms part of these terms.

13. Complaints, governing law and disputes

If something has gone wrong, write to support@purael.com with your order number. We answer within 24 hours and aim to resolve a complaint within three business days. Most disputes are settled at this stage.

These Terms of Service and any separate agreements whereby we provide you shall be governed by and construed in accordance with the laws of UK.

Company Name: MICROS INNOVATION TECHNOLOGY LTD

Company Address: Stockport Road, Manchester, England. (THIS IS NOT A RETURNING ADDRESS)

14. Changes and general terms

We may update these terms. The version that applies to an order is the one published when the order was placed, and the date at the top of this page shows when it last changed.

If any provision is found unenforceable, the rest continues to apply. A delay in enforcing a term is not a waiver of it. These terms, together with the shipping, returns, warranty and privacy documents they refer to, are the entire agreement between us for your order.